Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals by Brian Arbour
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Author: Brian Arbour
Page Count: 204 pages
Published Date: 14 Jan 2014
Publisher: Palgrave MacMillan
Publication Country: United States
Language: English
ISBN: 9781349679782
File Name: Candidate-Centered.Campaigns.Political.Messages,.Winning.Personalities,.and.Personal.Appeals.pdf
Download Link: Candidate-Centered Campaigns Political Messages, Winning Personalities, and Personal Appeals
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
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